Maker's Mark x Cubs

Wrigley Field Barrel Room

Celebrating history, craftsmanship, and shared passion, demonstrating how inviting fans to be part of something special can leave a lasting impact.

THE CHALLENGE:

Take the existing Barrel Room space at Wrigley Field and turn it into an immersive experience. For an extra challenge, the space needed to reflect the speakeasy era of Wrigley Field while still honoring Maker's Mark's roots stemming from the 1950's.

COMPONENTS:

+Logo Revamp
+Environmental Design
+Set Dressing
+Custom Memoribilia Recreations
+Design & Creation of Custom Mosaic Tile
+Landing Page
+Photoshoot
+Branded Materials

THE RESULT:

The redesign of the Maker’s Mark Barrel Room bridges the worlds of bourbon and baseball. We were able to create a winning experience that's nothing short of a home run for enthusiasts of both. Exuding speakeasy charm, the space whisks visitors to a bygone era. Thoughtful decor and educational elements create an immersive journey, while the presence of wooden barrels and glistening copper distilling equipment pays homage to Maker's Mark's craftsmanship and heritage. The Maker's Mark Barrel Room goes beyond typical club spaces, emphasizing the significance of branded venues.

interior shots: