Manhattans in Manhattan

Maker's 46 Social Campaign

THE CHALLENGE:

Create a video series showing Manhattans being made in the various neighborhoods around the city. Find a creative way to show off the new Maker's 46 bottle and entice people to try out a Maker's Manhattan.

THE RESULT:

I concepted storyboards for the video series showcasing Manhattans being made in 3 different neighborhoods around Manhattan (The West Village, The East Village, and Harlem). We enlisted a NYC Maker's Mark ambassador to host and take us through the city to local bars in the area. The most important thing here was to keep it reel and make sure everything felt true to the areas and to the mixologists personalities. This meant taking advice from locals and letting the camera roll during the trip as well as during the cocktail sessions. We created Reels of mixologists mixing up their favorite variations of the Manhattan (or one inspired by the neighborhood they’re in).

COMPONENTS:

+Video Series
+Logo Lockup
+Social Posts
+Handdrawn Text Overlays
+Pinterest Recipe Cards


harlem social post:


logo lockup:
Maker's Mark Manhattan Logo


pintrest post:
Maker's Mark Manhattan PT