Kentucky Proud

Design Refresh

Making sure every marketing dollar – from web builds to print pieces – makes a difference for Kentucky Farmers.

THE CHALLENGE:

Kentucky Proud is a vital, statewide initiative supporting local farmers and their products. Good stuff – except most Kentucky shoppers didn’t understand what it meant or why it mattered.

THE RESULT:

We rebuilt its brand identity from the ground up – new website, new progressive web app, a strategic range of seasonal campaigns – to put Kentucky shoppers (and their families) at the center of the story.

COMPONENTS:

+New Brand Identity
+Updated Logo & Standards
+Photography
+On-Premise POS
+Apparel
+Farming Calendar
+Farmer's Market Components
+Social Posts

digital: