Kentucky Derby Museum

Rebrand & Campaign Launch

Bringing a local legend out of the shadows and into the spotlight.

THE CHALLENGE:

As the Kentucky Derby Museum celebrated its 40th anniversary, it was time to reintroduce the museum – not as a room full of dusty trophies, but as a thrilling place to relive the most exciting two minutes in sports.

COMPONENTS:

+Brand Spot
+Social Posts
+High Impact Ads
+Magazine Ad
+Digital Banners

THE RESULT:

We captured what makes the KDM as one of a kind as the cultural phenomenon it commemorates. We built a fully integrated campaign that targeted interest-based audiences, focusing on both awareness tactics like broadcast and out-of-home and conversion-based tactics such as gamified high-impact display, paid social and paid search.

spot:

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campaign materials: