Georgia Aquarium

Brand Invigoration & Summer Campaign

Making waves with a brand new client by revamping their current visuals for summer at the aquarium.

THE CHALLENGE:

Aquiring a new client is always a chance to flex and have fun with new palettes and imagery. While simultaneously developing a larger brand overhaul (still in the works), we were tasked with refreshing their look while using existing assets. As someone who likes to problem solve and find balance, this was a great challenge. I was able to work closely with their team and underwater videographers to create a beautiful interim look.

COMPONENTS:

+Explore Subtle New Branding
+Create a Suite of Assets
+OOH
+Social Posts
+Animated Video
+New Animated Logo
+Digital Ads
+On-Premise POS

THE RESULT:

This campaign came together very cohesively considering the challenge of working with their existing look while bringing in new elements. The end result was a perfect mesh of these two worlds. The vibrancy of the summer campaign was a great launch pad for the upcoming vis.

Print & OOH: