Cannonball Swimwear
Brand Identity
Take this vintage cool shop and elevate the branding and brand presence.
THE CHALLENGE:
Create a brand identity for a new local swimwear shop creating custom pieces that can be worn in multiple different ways.
COMPONENTS:
+Logo
+Lockups for Apparel
+Price Tags
+Popup Banner
+Type Treatments for Apparel
THE RESULT:
I was able to embody the owner and seamstress, Laura Patterson. Everything about the apparel she creates and her personal style gave 1960's surf vibes. I was able honor her individuality by creating a logo that was true to her. Several of her suits feature a tiny metallic heart screenprinted onto the material. I made sure to incorporate that little heart into the Cannonball Swimwear logo. Using a custom spin on Bookman Swash, I created a wordmark that could be used across all of her printed pieces, social media, website, etc. We also created some additional pieces, like the "hi." "bye." apparel that feature the same type treatment to give the brand its ownability.
apparel:
tags 'n' bags:
pop-up banners:
