988 Campaign
Suicide Hotline Campaign for Kentucky
Reaching Black and LGBTQIA+ Kentuckians to let them know there are resources in place to help.
THE CHALLENGE:
The Commonwealth of Kentucky Cabinet for Health and Family Services asked for help in creating a 988 campaign specific to Kentucky's black and LGBTQIA+ communities.
COMPONENTS:
+Campaign Spot
+Social Posts
+Newspaper Ad
+OOH