Design Refresh
Kentucky Proud is a very important branch of the Kentucky Department of Agriculture. We were tasked with designing a new look and feel for the department.
+New Brand Standard
+Updated Logo
+Photography
+On-Premise POS
+Stickers
+Farming Calendar
+Apparel
+Social Posts
The new brand standards was created all around the colors, tones, feeling of nature and farmlife. My main objective during the concepting phase was to make sure that all the visuals would evoke the beautiful moments that make people feel at one with their surroundings. A morning in Kentucky where the skies are pastels and there is a subtle fog rolling across the fields is a perfect example of the kind of color palette I was after.