Brand Relaunch
Stewart Pet is an existing pet brand who were looking to reinvigorate the brand through a fresh visual identity and launch campaign. Using one element (an updated treat pouch design) we were able to build the remaining aspects from the ground up.
+Animated Logo
+Launch Video
+Tiktok Video
+Streaming Audio
+Social Media Update
+Landing Page
+Digital Ads
+On-Premise POS
The first step in the process was creating a campaign to grab the attention of our target audience. Our strategy was built around incorporating platforms such as TikTok and using bright and airy content to create the right aesthetic for the brand. After landing on the overall look, feel, and approach, we began building out the components. We shot two beautiful spots, one entirely on iPhone for TikTok. Additionally, we pitched the idea of bringing their logo to life with animation. After developing all of the print and digital assets, we had a cohesive campaign that is ownable to the brand.